Multiple people at work started calling me 'Boss' and 'Big Boss' — completely unprompted.

When running The NEW Emperor, I've been referred to as "Boss" or "Big Boss" many times by different people at work. Probably subconsciously they think I am becoming a Boss or Boss-like. Higher-ups in the workplace become extra nice to me or get intimidated by me. There is no middle ground. The director was staring at me eye to eye as he walked past while I was seated — almost like an angry look. I don't know him personally, but the sub is definitely having an effect on people around me.